Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman & Mark C. Winters

Author:Gino Wickman & Mark C. Winters
Language: eng
Format: mobi
ISBN: 9781941631164
Publisher: BenBella Books, Inc.
Published: 2015-04-27T14:00:00+00:00

DOES IT REALLY TAKE TWO?

The short answer is no. As mentioned earlier, half the time we find the Visionary and Integrator seats are both initially filled by the same person. On a select few occasions, the person sitting alone in both of these V/I seats is actually gifted with the rare capability of doing both. We see many people who think they are both—at least for a while. But they actually are not this rare individual we are about to describe.

We want to be very careful with recognizing this unique profile. We are concerned that many Visionaries will jump to a conclusion that they are this unusual character and not move forward to pursue a productive V/I relationship. You should not use this as an excuse for not taking the leap.

In our experience, this combined Unique Ability® only happens about 5% of the time. One example is Todd Sachse of Sachse Construction. Todd truly was this rare V/I combination while running his company from $0 to $100 million in revenue. He could have remained both the Visionary and the Integrator if he hadn’t set his sights on growing the company to $500 million. Todd spent almost 20 years playing both roles and doing them well. However, to grow the company five-fold over the coming years, he recognized that he would not have the time to play both roles well, and needed to divide and conquer by hiring an Integrator.

Steve Barone of Creative Breakthrough Inc. (CBI), a successful technology company, has a similar story. For over 20 years he played both of the V/I roles very ably. If he had decided that his $10 million company would steadily grow from there, he could have continued wearing both hats well. But after 20 years in business, he decided he wanted to take advantage of market conditions and grow his company to 20 times its current size. As a result, he now plans to add an Integrator.

In both of these cases, you might say this story sounds similar to that of many other Visionaries who hired Integrators somewhere along their journey. In fact, this is not the case. Todd and Steve truly ran their companies well. They provided high value in both roles—and could have continued to do so. They truly possessed most of the traits on both lists of V/I characteristics. Most other Visionaries exhibit most of the characteristics on the Visionary traits list and relatively few of the traits on the Integrator list.

So, as we leave this question of whether it really takes two, we ask you to be cautious. If you truly are one of those rare Visionaries that possess both sets of V/I skills, want to stay in both seats (combined) at the helm of your organization, and have the time to do so, that can work. We just ask that you are completely honest with yourself, as there is a 95% chance that you are not that rare person. Most of you will need a yin to match your yang as you build a great company.

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